Although they offer many of the same services, credit unions operate in a fundamentally different way than banks, one based on the philosophy of “people helping people”. Credit unions were typically founded by friends, like neighbors, workers and people who worship together. In our latest installment of the Legacy Series, we’re featuring a credit union founded by nine factory workers, one of which is a relative of the credit union’s current CEO.
“Generations of Family Friendly Service.” That’s Bay Atlantic FCU’s tagline, which was inspired and voted on by its members. The credit union’s legacy drives this motto; the not-for-profit was founded over 75 years ago in 1939 by nine Kimble Glass factory workers who decided to join together for the mutual benefit of the group.
We often see credit unions with deep roots in a community – Bay Atlantic takes that concept to a whole new level. One of those nine founding workers, Lillian Steelman, is the great aunt of Gail Marino, Bay Atlantic’s current President & CEO. “You can say that the credit union is my blood,” Marino said. Marino has carried on that tradition of long-standing ties to the credit union, having begun working at the credit union (named Kimble Federal Credit Union at the time) in 1977 as a teller.
Over the years, Bay Atlantic FCU has grown to serve many other organizations, including Progresso and General Mills. But the credit union always stayed true to its primarily blue color legacy of meeting the needs of workers and their families. With expansion, the credit union changed its name in 2002 to Bay Atlantic Federal Credit Union to better represent the area it serves: the section of southern New Jersey between the Delaware Bay and the Atlantic Ocean.
Bay Atlantic FCU now has two branches in that area: its main office on Elmer Road in Vineland and a branch in Millville. When the credit union decided to close a third branch on Crystal Avenue in Vineland, it chose to give back to the community by donating the building and land to the Boys and Girls Club of Vineland for their new Teen Center.
When she handed over the keys to the local nonprofit, Marino noted, "It is our intention to restore the chance for this facility to once again be an active location and, if possible, benefit the entire area."
Actions speak louder than words, and for Bay Atlantic, “Our history proves that our institution is based on the principle of ‘people helping people’,” said Marino.
Bay Atlantic FCU also continues to honor its past, recognizing the generations of members who have built the credit union into what it is today. For example, the credit union sends birthday cards to the senior citizens that have continued their membership into their golden years. “Sometimes it’s the only card they get,” Marino noted. “It’s the little things. It’s all about relationships.”
At a credit union, you’re much more than just a customer. For more information on Bay Atlantic Federal Credit Union, including how to join, visit www.bayatlanticfcu.org or find one near you at www.BankingYouCanTrust.com.